Amazon has bundled several digital services into Amazon Prime - video streaming, music streaming, the Kindle lending library, and unlimited cloud photo storage. I've thought Apple could do the same for a while now, and Apple Music would make a nice pillar. Apple could bundle Music, iTunes Match (also Music should make it obsolete), iCloud storage, monthly iTunes/App Store credits or giveaways, and maybe even Apple Care. This could be a nice product for big Apple users, and perhaps silence some of the critics calling for Apple to reduce iCloud storage pricing.