Apple should change its name to 'Apple Mobile'

In early 2007 Apple Computer dropped the 'computer' and simply became Apple Inc. At the time Steve Jobs said 'Mac, iPod, Apple TV and iPhone. Only one of those is a computer. So we’re changing the name'. Now, they may as well change it to 'Apple Smartphone' or 'Apple Mobile'. I've written before how financially important iPhones are to Apple. Yesterday's earnings announcement, which included the first full quarter of iPhone 6 and 6 Plus sales, further highlights Apple's dramatic shift from a computer and music player company to a mobile phone company. The iPhone now accounts for 68.6% of Apple's revenues (up from 55% just six months ago in August, 2014). This is before accounting for revenue contributions from the App Store, iTunes, Apple Pay, and accessories that could be attributed to the iPhone. Clearly, the iPhone 6 and 6 Plus have been a huge hit, and are more important than ever to Apple.