More details on Verizon's coming streaming service

The new service, called Go 90, will include some full TV episodes and short-form content available for free. A few big networks are on board and it will also include free live NFL games, which Verizon has the rights to stream on smartphones.

This is a nice bonus for anyone that has already chosen Verizon. Is it enough to convince people to switch from another (cheaper) carrier though?